If you’ve been blogging for a while, you might have heard about ‘mobile responsive design’. Having a mobile friendly site was not necessary a few years ago, but you should definitely have one starting next month. Why is that? Google will soon start ranking sites based on mobile-friendliness:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
So starting at the end of April, if your site is not mobile responsive, Google may rank it lower in the search results. This could be a bad thing for everyone who has worked hard to reach Google’s first page.
What is mobile responsive design?
A mobile friendly site is one that adapts to all screens. The problem with non-responsive sites is that if you view them on phone or tablet they will look just as on a computer screen, but smaller, so you have to zoom in or scroll to be able to read everything.
Mobile responsive sites react to the size of the device and make your site fit the screen. Try shrinking the browser window and see how my blog reacts. First, the content area will be a bit smaller, then the sidebar will move at the bottom, and eventually the navigation bar will be hidden under a ‘Menu’ button and the content area will take up all of your browser window.
Do you know if your site is mobile friendly?
The easiest test is by shrinking the browser window or using this site, but it doesn’t work every time. That’s because some sites, like Blogger ones, have a special template that only loads on mobile devices.
As always, Google comes to your aid. The ‘Mobile Friendly‘ test will analyze your page and tell you if it’s responsive or if you need to improve it.
How do you make your blog mobile responsive?
If you have a custom design, you should ask your designer/developer to make it responsive.
WordPress: I recommend using themes built on the Genesis Framework. All of their themes are responsive, and most of the premade theme sellers that use their framework (such as myself) sell only mobile friendly themes.
If you don’t want to invest in another theme, you can install Jetpack and activate their mobile theme.
Blogger: Most of the themes are not mobile responsive, but you can enable Blogger’s mobile template from Templates/Mobile.
Is your blog mobile friendly? Contact me if you need help.