At the end of last year, I decided to become more serious about blogging. Although coming back to blogging after a long break was not as easy as I thought it would be. It actually felt like starting over. What bothered me most about this was the name of my business. You might already know why I made the change, so today I want to address the effects of renaming my blog and business.
Was my blog traffic affected?
I changed my domain on the 1st of March, and a couple of weeks later I also changed my hosting. The first time my blog was offline for a couple of hours, but the second time I had to close it for almost a day. These changes, that should have been done at the same time, might have contributed to a slight decrease of traffic in March. Though that might also have been because of my irregular posts that month.
Besides that, I didn’t see a drop in referrals, direct, or organic traffic. That’s because I set up a 301 redirect on my old domain. All the traffic that comes from Pixie Dust Studio is redirected to elancreativeco.com. This summer, my old domain name expires, and I expect there will be a small drop in traffic from the old pins. We’ll see…
Did I lose my #1 search results?
I have a few posts that appear first in search results, or at least on the first page. Due to the 301 redirect, search engines know about the change and transfer all the traffic to my new domain. Besides the redirect, you can also use Google Search Console to tell Google that your site has moved. After adding my new domain and submitting a sitemap, it only took Google a couple of weeks to change my URLs.
How about losing followers and subscribers?
When it comes to social media, most platforms let you change your name and URL. That means I didn’t lose my Twitter, Facebook, and Pinterest followers. There is a problem, though, the posts pinned from Pixie Dust Studio are still linked to that domain. For the moment, the visitors are redirected to my new domain, but things will change when it expires. Also, I had to set up rich pins again.
For Bloglovin’, I had to make a new account and asked them to move my followers to my new domain. I heard back from them after a couple of days.
I did lose Feedly subscribers and I still don’t know why it happened. Or maybe it just doesn’t show the right number of subscribers. I’m still trying to figure this out.
Do I regret the change?
Not at all! I wanted to do it for a very long time and I’m very glad I renamed my blog. And the good thing is that I’ve received only positive feedback. Being a creative entrepreneur without a creative name is not a good thing and I’m sure it made people think twice about working with me.
If you’ve been thinking about this for a long time, then it’s probably time to do it. It’s scary, your followers and clients might be confused for a while, but I’m convinced it’s the right decision.
Just do your homework before. Spend time researching names until you find the one you like, ask others about it, and prepare your followers for the change. Take your time, and if you really love your new name, go for it!