There are many reasons why people aren’t buying your products. It can be due to bad marketing or due to bad product descriptions. While marketing is something that I’m still struggling with, I’ve learned a lot about product listings over the years. So let’s take a look at what you need in order to have a killer product listing:
1. Descriptive product name
I love the idea of giving your products quirky names, but a cute name is not enough. Having a clear and concise name for your product will make it easier for your customers to find you. Descriptive product names are also good for SEO. Search engines will first look at headings, so your keywords should be there.
Though, you should try not to use all the keywords you can possibly think of in your product’s title. You can also add them in your product’s description or in your tags.
Good images are probably the most important part of product listings. People are less likely to view and purchase a product that has bad images. If your images are badly lit or poorly styled, your clients might think that your products are also poorly made. High-quality images will make your products stand out.
Make sure your images are of the actual product. While browsing blog themes, I came across a lot of listings that have random photos and text instead of a picture of the template. I know a lot of developers do this because they want to direct people to their site, but potential customers are more likely to click on a nice image of a theme than on an image that looks more like a screensaver.
In order to help you improve your photos, I put together a Pinterest board with photography tips.
3. Product description
A descriptive name and great images will make potential buyers view your product, but in order to convince them to purchase it, you will have to write a strong product description. Easier said than done, right?
A very important thing to keep in mind when you write a description is that customers will probably not read it if it’s very long and not relevant to them. So try to write about the product and don’t talk too much about yourself. Think about your potential buyers and why this item will be useful to them.
Try to address any potential questions buyers might have. You might not be able to answer all of them at first, but you can edit the listing every time someone asks an important question that you didn’t answer in the description.
Tip: Pull a piece of paper and write down why your product is important, why it’s different than everything that is on the market, how it’s made, or what it’s made of.
4. Terms & Policies
People want to know what happens if they are not satisfied with your product or how they are allowed to use it. Having a return policy shows your potential customers that you are confident in your product.
If you are selling digital items like I am, then returning the product is not possible. Make sure your customers know that and try to assist them with their problems. Good customer support means a lot for a small business.
Don’t forget to let your customers know how they can pay and how fast their products will arrive. People like having many options, so it would be a good idea to offer many payment options.Create product listings that will help you improve your sales in five simple steps Click To Tweet
5. Package & Shipping
You should pay a lot of attention to the way your items are packaged. Forgetting to add an item in the package will make you look unprofessional and you customer might not come back another time.
Everyone loves to feel special, so it might be a good idea to include a freebie in your package or a thank you note.
Don’t forget about detailed instructions. People often don’t see them or just don’t want to read them, but it might save you a lot of time if you create a tutorial and include it with your items.
Fast shipping is also an added bonus. Not to mention that if you are selling digital items, you should set up instant downloads. Nobody wants to wait until you have time to send them an email.
Plus: Share samples of your work
I know it’s not possible to share a lot of products online so be creative. If you are selling blog themes, you should set up demo sites. You can even create freebies and give them to your friends or upload them to your blog. If you are selling physical items, you can host a giveaway or find a popular blogger willing to do that.
Do you have any tips?