If you are starting a new business, you’ll need a website or at least a blog. Websites have become must-haves for businesses. Your website is the home of your business and people will most likely see your site before getting in touch with you. And just like every other blogger and business owner out there, you probably want one that’s just as amazing as the websites of the leading brands and bloggers in your industry.
I’m sure you’ve already heard that a beautiful and functional website will help you grow your traffic, sell more products, and book more clients. But the truth is, there is so much more to growing a blog or business than having a custom website.
Customs websites are expensive and building one takes a lot of time. While they are a great investment and will help you grow your business, you don’t need a custom website when you are starting a new blog or business.
Here are five reasons for considering a premade theme for your website:
You can’t afford it
A custom WordPress website can cost up to several thousands of dollars. While this is definitely a great investment in your business, it’s very hard to find the money when you are just starting out. And besides the website, you will also have to pay for a domain name, hosting, maybe premium plugins, and logo design.
If you are on a budget, the best thing to do is invest in a premade theme. Even though they don’t come with as many options as a custom website, you will be able to find a premium theme that suits your needs and looks a lot like your dream website.
You’re not making any money from your website
It takes money to make money, but if you are a new blogger or business owner you need to make sure that your business is profitable.
A good website is an investment worth making. It can help you grow your traffic, bring in more clients, and increase sales. But you shouldn’t spend all your money on it if your business barely survives.
You don’t know your audience
We all have an ideal audience in mind. We create posts and products for an ideal client, only to find out that our real clients are very different.
When you build a website, you have to know the people that will visit that website. And it takes a lot of time to get to know the people that are reading your blog and want to work with you.
A good website will keep your readers engaged and they will always come back for more. So it’s better to start with a temporary website than to spend thousands of dollars on a website that’s not built for your audience.
You don’t have a brand
When we talk about brands, we often think about logos and color palettes, but a brand is more than that. It’s not just your visual identity, you also have to think about brand values, the feelings that your brand will evoke, or your writing style.
You can have a good looking website even without truly knowing your brand, but it won’t complement your blog or business. If your website isn’t the right one, you will get tired of it in only a few months and end up spending more time and money on a new one.
It’s just an experiment
A lot of people start a blog as an experiment. If the blog grows, you can start to monetize it and create your very own business. Or you might delete it if it’s a failure. Besides, it’s hard to know whether you’ll continue to enjoy the chosen topic.
Since I started this blog in 2012, I changed the name three times and created a new website for each name. I can create my own themes, so even though I spent a lot of time working on them, I didn’t waste thousands of dollars on designs I don’t need.
I believe that a custom WordPress site is one of the best investments you can make in your business. But a good website alone will not help you build a successful blog or creative business. You need to be willing to put in the extra work, to spend time promoting it, getting to know your audience, and create amazing products.
If you can’t afford a custom website or you are looking for a quick turnaround time, you don’t need a custom website. The best solution is to purchase a premade WordPress theme or use a free one from the repository and save your money and ideas for later.
Do you use a premade theme or a custom design?