I think there comes a time in every blogger’s life when the name they chose when they started doesn’t fit anymore. Changing your blog name or URL is not an easy decision and you should take some time to think about it. This is especially scary if you have a big audience because you might lose some of your followers.
Why should you change your blog name?
This is something you should think long and hard about. It’s a long process and you might have to rebuild your audience. So here are a few good reasons to change your name:
- Your name is unoriginal. You probably didn’t think that much about it when you chose it, and now you keep stumbling upon blogs with similar names (or maybe the exact same name).
- The blog or business name doesn’t represent you anymore.
- You’ve outgrown the name. It makes sense to change the name if you are not writing about the same things anymore.
- The name and URL don’t match.
- The name of your blog and social media accounts don’t match.
Here are a few pros and cons to consider:
- you can re-brand yourself or your business
- it’s an opportunity to pick a unique name
- a good name will make your business look professional
- choosing the right name will make your readers trust you
- you will feel confident about your blog and business
- it’s a fun and exciting experience
- you could lose loyal readers
- you will lose your page rank
- people might have trouble finding your blog if you don’t set up a 301 redirect correctly
- you will have to wait until your site is re-indexed by search engines
- you might lose traffic from other blogs or websites
- links and bookmarks might appear broken
- not all social media accounts let you change your blog name
As you can see, this list has more cons than pros. In the short run, changing your blog name might make you lose readers, but I believe it will be beneficial in the long run. Having a good blog or business name will pay off and it will make you a happy blogger.
Do you want to change your blog name?