For a lot of online business owners, summertime comes with less traffic and fewer sales and clients. You can follow your customers’ example and go on a trip or spend more time outside the office, or you can focus on your business.
Here are five things you can do to grow your business during the summer downtime:
Give your website a makeover
Your website is the home of your business so you have to make sure that it’s clean and ready for visitors.
Since traffic is lower during the summer months, you can use this time to rebrand or get a new website design.
If you are not ready for a new website, there are many smaller things that you can do to improve your website and grow your traffic:
- declutter your sidebar or footer: no matter how hard I try to keep my sidebar clean, I always end up with a lot of widgets and some of them are not always needed.
- clean your navigation menu: if you want your clients to land on your most important pages, you will have to make it easier for them to see those pages. Delete unnecessary links from your menu or use a drop-down menu to simplify navigation.
- check your website for spelling mistakes: I always proofread, I use Grammarly and the Hemingway app, and I still end up with a lot of mistakes. These are not only embarrassing but also bad for business, so you should always check your pages and posts and fix spelling or grammar mistakes.
Update and promote old blog posts
We are often so busy creating new content, that we forget about the importance of old blog posts. I know new content is important for SEO and it brings in new followers, but your old posts are just as important.
One of my most popular blog posts is almost 3 years old and it still brings in a lot of new readers because I make smaller or bigger updates very often.
Here are a few things you can do to old blog posts to make them even more popular than they are:
- update graphics: post graphics are very important especially when it comes to Pinterest or Google image search. By adding new images, you will not only refresh your posts, you will also be able to attract new visitors to your blog
- add new content: this adds even more value to your posts and increases your chances of having a viral post
- insert links to newer posts to keep readers more on your blog
- update tutorials that use older apps: a lot of my old tutorials were created in Photoshop CS5. I don’t use it anymore and I know that a lot of my readers use Photoshop CC, so I’m slowly recreating all of them with the newer version of Photoshop.
- add a content upgrade: this is the easiest way to grow your email list or gain new followers on social media. You can add a subscription form at the bottom of your posts, create a password protected resource library, or add links to your social media accounts.
Don’t forget to share these posts on Facebook or Twitter and add your new images to Pinterest.
Update your landing pages
Your landing pages showcase your products and services and should convince people to work with you or purchase your products. This is why it’s very important to keep them clean and up to date.
We often end up adding too much information on our home page or landing pages, or we might not add enough details to keep potential clients interested.
The summer downtime is the perfect time to take a look at your services, rewrite your copy, add or remove unnecessary information and update your testimonials and portfolio.
Brainstorm new strategies for your business
Autumn and winter are usually very busy for most business owners so use this time to think about the future. You can spend some time creating a new business plan, or even better, an action plan that you can easily follow, brainstorm new content for your blog or marketing strategies.
Create new products
If you don’t already have a passive income stream, the summer months are perfect for working on a new e-book or e-course or that digital product you are dreaming about.
If you already have your own shop, then it’s time to create new products or update older products.
There are many other ways to grow your business during the summer downtime, although you should also know that taking a break from blogging or your business can also help. Your business won’t grow if you are burned out, so don’t forget to spend some time improving your skills or just resting.