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Elan Creative Co.

whimsical graphic design

10 Ways to Make Your Site User-Friendly

September 2, 2015

make your site user friendly

Yesterday, I spent more than an hour looking for a post on one of my favorite blogs. There was no search bar, no easy way to access categories, tags, or other archive pages, nothing to help me find what I was looking for. I had to scroll through endless posts until I decided to give up.

One of the first things I learned about web design is that it doesn’t matter how beautiful your site is or how great your content is if your users can’t find what they are looking for. In order to keep readers on your site for longer, I have decided to show you 10 ways to make your site user-friendly:

Let them know what your site is about

If you want to gain new readers, then your should tell people that find your blog through Google or Pinterest what your site is about. You can do this by adding a short bio on your sidebar or at the end of each post, by writing a good about page, implementing a ‘start here’ page or a home page.

Simplify your design

Get rid of those bright colors and crazy patterns. You should use light background colors, simple patterns and dark colors for text. If you like bold colors, you can use them in your logo or for highlighting certain areas of your site.

There seems to be a trend lately to make text as small as possible, but small text is hard to read and you might lose readers because of it.

Clean up your navigation menu

I always tell my clients that a good navigation menu has 5-6 pages. If you want to add more, you can always make a drop-down menu. A cluttered navigation may overwhelm your visitors and it makes it harder for them to find the important pages.

What you should keep:

  • home page and blog page (if it’s different from your home page)
  • about page
  • services or shop pages if you have a business website
  • 2-3 important pages or categories
  • contact page

Don’t list all your categories in your navigation, you can add them in the sidebar or footer.

Organize your content

Using categories to organize your content will not only make it easier for your readers to find what they are looking for, but it will also help you create better content.

Don’t forget to break posts into paragraphs and use headings when possible. Readers often skim your posts in order to find information that is relevant to them. Adding headings in your posts will make it easier for them to find what they are looking for.

If your articles are too long, you should think about posting them in two parts or even make a series. Posts that are over 1000 words are better for SEO, but a lot of readers prefer smaller articles of about 800 words.

Make search bars accessible

You should have at least a search bar on your site. You can add it in your sidebar, navigation bar or footer. It will help users find what they are looking for if you have a lot of posts. Make sure it’s easy to spot, like at the top of your sidebar.

How to search through a website that doesn’t have a search bar: Did you know you can use the search function on WordPress blogs even if there is no search bar? It’s very simple. Just type ‘?s=keyword‘ after the site’s URL. Just like this: https://www.elancreativeco.com/?s=photoshop

Make it mobile friendly

I can’t believe that there are still websites out there that are not mobile friendly. A lot of Internet users read blogs from a mobile device, so it’s very important to have a website that looks good on all devices. If your site’s not mobile friendly, you can buy a new theme or hire a developer to help you.

Make your content easy to share

A lot of people like to add images to their Pinterest boards or to share articles on Twitter or Facebook. They can use a Pinterest browser button or they can paste your URL on Facebook, but you should add share buttons to make it easier for your readers to share your content. You can also add a Pinterest hover button over your images using a plugin.

Declutter your sidebar

There’s nothing I hate more than a cluttered sidebar. I don’t see the point of showing your latest Facebook posts or tweets if you only share your blog posts. Blogrolls are nice if you want to support your favorite blogs, but you should only do this if you don’t have many other things in your sidebar. If you have a lot of ads, make sure you don’t have many other widgets.

Here are a few things you should keep in your sidebar:

  • short welcome message or bio
  • social media buttons
  • search box
  • categories and/or popular posts
  • Instagram/Pinterest/other social media widget
  • subscription forms

Create call-to-action buttons

Call-to-action buttons help you guide your readers around your site. You can add them on your About page to point viewers to your services or on your services pages to point them to your contact page. You can also use them in your posts to guide users to older posts that might be helpful to them.

If you want people to take action on your site, you should make text links clear, add CSS buttons on your services page, or even change the way your cursor looks.

Improve your website’s speed

You can do this by using a well developed theme (like Genesis themes), by getting rid of plugins that slow down your site, or by optimizing your images. You should use images that are the same width as your post area. I always upload images that are 800px wide. Bigger images will only slow down your site. You can also compress them by using the ‘Save for web’ option in Photoshop or use something like TinyPNG to optimize them.

By implementing some of these strategies, you will create a better experience for your readers, it will keep people longer on your site, and thus lower your bounce rate. And hopefully, they will come back to your site.

How do you make your site user-friendly?

*The photo used in this post is from Death to the Stock Photo
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About Cristina Silvia

Hey there! I’m Cristina, and I’m a self-taught graphic designer and illustrator. With an everlasting love of all creative endeavors, I found joy in sharing with others what I’ve learned over the years and helping bloggers and entrepreneurs bring their dreams to life through beautiful designs.

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Comments

  1. Carol Lander says

    September 2, 2015 at 6:53 pm

    Cristina,
    Because I’m so smart and had you design my website, I can check off all those to-do’s. Thanks for make it look beautiful and function super. Any mess-ups are mine.

    • Cristina says

      September 3, 2015 at 4:11 pm

      You’re welcome, Carol! And don’t worry about making mistakes. We all do.

  2. Sheryl says

    September 12, 2015 at 12:45 pm

    I am able to say I do everything on this list but I love always double checking myself. I’m pinning this for future reference.

    • Cristina says

      September 12, 2015 at 1:18 pm

      That’s great, Sheryl. You have no idea how many bloggers and designers don’t think about user experience. Thanks for pinning.

  3. Lori Hil says

    September 12, 2015 at 4:27 pm

    Great list. All things that I have been following and my site is way faster and cleaner now! It used to be this awful dark background with hot pink hyperlinks, lol. We , as bloggers, live and learn don’t we 😉

    • Cristina says

      September 12, 2015 at 5:29 pm

      We all have to start somewhere. I cringe when I think about my first blog, but it’s so important to learn from our mistakes.
      Your site looks beautiful. I’m a huge fan of your theme.

  4. Janice Wald says

    October 18, 2015 at 8:52 am

    Great article. I will be linking to you tomorrow in my post. Thank you.
    Janice

    • Cristina says

      October 18, 2015 at 10:51 am

      I’m glad you like it, Janice. Thanks for sharing!

  5. Georgia Ferguson says

    August 11, 2016 at 5:27 pm

    Hi, Christina, want to tell you that this is very useful tips, and some of them i`m already used, maybe you visit my site http://uktopwriters.com and tell, as a professional what you think about it . Thanks

Trackbacks

  1. September 12th: Saturday Sharefest says:
    September 12, 2015 at 10:01 am

    […] Elan Blog Studio: 10 Ways To Make Your Site User Friendly […]

  2. 15 Guaranteed Ways to Make Your Bounce Rate Look Amazing | Mostly Blogging says:
    October 18, 2015 at 12:00 pm

    […] a post longer than 1,000 words. According to elanblogstudio.com, posts longer than 1,000 words are better for SEO. Also, it will keep your reader on your site […]

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